• SUMMARY

    I'm currently an early team member at Nanigans, a high growth marketing automation company. 

    Most recently, I've focused heavily on building out and advising high-growth companies on their paid marketing / growth strategies.

    Specialties and areas of focus include:

    - paid acquisition / paid marketing strategy - both CPA and ROI optimization
    - growth strategy
    - performance marketing team building
    - partner development
    - distribution / inventory partnerships
    - contract negotiations

  • EXPERIENCE

    Nanigans

    Director, Business Development, – Present
    • GM, Nanigans Partner Program
    • Negotiated and closed contracts with new inventory sources (upcoming launches)
    • Worked to scope out, negotiate, and close product integrations

    Nanigans

    Strategic Account Director, Sept 2011 - Nov 2013
    • Worked with large clients across all verticals, including Gaming (FB canvas and mobile), pure-play internet, Ecommerce, Retail (multi/omni-channel), Finance, and Lead Gen
    • Responsible for acquisition strategy and fulfillment, partnership negotiations, project management, platform user training/onboarding, user / UX research, tech integration, and ad hoc product marketing
    • Directly or indirectly oversaw $50mm+ in ad spend
    • Second member of the accounts team hired
    • Helped grow team to 10+ Account Directors

    Grinnit, Inc

    Co-Founder, Janitor, 2010-2011
    MassChallenge incubated photo sharing product.

    • Contributed to iOS and mobile web roadmap with other cofounders, including 14 iOS alpha releases
    • Helped maintain a customer & product development plan that was responsible for incremental feature releases and customer tests
    • Responsible for creating and maintaining market research, competitive SWOT analysis, & online influencer analysis
    • Led rebranding efforts, while pivoting from a B2B to B2C product

    Pulse Trading, Inc

    Equities Trader, 2008-2011
    Boston-based sell side equities trading firm, acquired by State Street

    • Engaged in business development through BlockCross ATS sales initiatives
    • Daily trade support included trade confirmation, clearance, and settlement of 500-plus transactions firm-wide totalling $100M+ in transactions per day
    • Experience working and maintaining relationships with hedge funds, pension funds, and large institutional money managers
    • FINRA Series 7, 55, & 63 licensed equities trader (expired)

    Beija Corp

    Director of Sales and BD, 2007-2010
    First outside hire for a beverage startup focusing on a single consumer product, a super premium Brazilian cachaça. Acquired by Klin Spirits, LLC.

    • Daily business development & sales efforts focused on both on and off premise locations; aided the founding team expand distribution
    • Extensive experience pitching and maintaining hundreds of new retail & on-premise accounts
    • Organized and ran weekly events to engage in customer development; duties included marketing, social media, and managing outside consultants
    • Became head of regional operations when the company was moved to New York in summer 2009
  • EDUCATION

    Show off your projects, features, or clients in this section.

    University of Pennsylvania

    BACHELORS, SYSTEMS SCIENCE & ENGINEERING
     
    Main curriculum included Computer, Electrical, and Civil Engineering

    Focus in Finance and Economics
  • LET'S CHAT!

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